evenhere Web Video Solution
You’re watching an online video or TV show and you see something you would love to have or perhaps you are just curious about learning more about it. Say one of the characters in a video is wearing a must-have summer dress and that dress is currently available through a popular retailer. Evenhere provides the functionality in popular online video players and future TV the ability for a viewer to just click an icon to expose all products in the video and buy it right there. As products appear in any given scene, Evenhere presents them products time synchronized to when the viewer sees them in any given scene of an online video..
Why interactive product integration is important to video content creators and brands
- Traditional online video and TV advertising models are quickly loosing viewership.
- The video and TV market is becoming highly fragmented across multiple platforms (i.e. mobile, PC, and TV).
- 75% of Internet users (136 million Americans) are watching videos online.
- Next generation television sets will easily connect to the Internet, creating even more fragmentation of content on TV.